WHO WE ARE
"I’ve always loved to implement artistic creativity found in top trends of the beauty industry. I started my career as a top celebrity hairstylist in Israel, and eventually went on to work in different corners of the world. In Paris, I worked as the Color Director for TONI & GUY, in addition to styling celebrities and assisting in the production of runway shows for major fashion houses. I’ve styled various celebrities and models, including those for Donna Karan and Roberto Cavalli runway shows. The idea upon opening up at The W in South Beach was to bring a luxurious spa-like experience offering an array of makeup, beauty treatments, and salon services. The key concept is to provide every element for a woman to feel beautiful and leave satisfied."